Get in the festive spirit with Your Golf Travel's ‘Get Trousered with Ian Poulter this Christmas’ offer
Monday, 10 December 2012
2012 Ryder Cup hero Ian Poulter is renowned for being a men's fashion trend-setter and bringing a touch of flair to the game of golf, making his golfing apparel company the ideal match for Europe’s brightest and most innovative golf travel operator.
Europe’s number 1 golf travel company, Your Golf Travel has teamed up with Poults clothing brand IJP Design in a partnership that will see IJP Design become the official apparel partner of Europe’s largest golf travel company.
In return, Your Golf Travel will become IJP Design’s official travel partner and the travel experts have wasted no time in using the new arrangement to unveil a new golf promotion for its customers to bag items of IJP Design clothing.
From December 1, all golfers making a booking for four or more people will receive a free pair of IJP Design tartan trousers worth £99.50 with YGT’s ‘Get Trousered with Ian Poulter this Christmas’ offer.
Poulter’s outstanding Ryder Cup display helped make him the overwhelming winner of Your Golf Travel’s Golfers’ Hero of the Year award for 2012, beating off competition from the likes of the world’s top three players Rory McIlroy, Luke Donald and Tiger Woods to receive a staggering 69 per cent of the vote.
Euan Gillon, Your Golf Travel’s head of product, marketing and strategy, said: "In IJP Design, we have found the perfect match for an apparel provider.
"Ian is synonymous with a distinctive style, both on and off the course, and his attitude to making golf a more laid back and enjoyable pursuit reflects perfectly what we're all about - golf travel that is accessible for everyone."
Mark Truby, IJP Design managing director, said: “In terms of audience and quality of product, IJP Design and Your Golf Travel is a great match and this partnership seemed like a natural fit that we think will be mutually beneficial for both brands.
“The first activity as the official apparel sponsor ties in with our ’Wear the Trousers’ campaign and gives Your Golf Travel customers the chance to try our trousers, which we believe are some of the best performing trousers available, ensuring that they look good and play great on their golf travels.
“We’re excited about working together and the prospect of being able to give both brands’ loyal customers exclusive offers and promotions.”
Your Golf Travel’s new link with IJP Design comes just days after it confirmed an agreement with 2011 Open champion Darren Clarke to become its new global brand ambassador, and completes a memorable few months for the company having also forged new partnerships with Troon Golf, talkSPORT and Scandinavian media giant Golfresan Media.
For more information about Your Golf Travel and to make a booking, call 0800 043 6644 or visit www.yourgolftravel.com
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