(Phoenix, AZ: January 17, 2012) – Players Towel, featuring high performance microfiber waffle technology, started 2012 just as it left off 2011; on the victory stand by capturing the Sony Open in Hawaii. 

“I would like to congratulate the winner of the Sony Open in Hawaii for his stellar play in the year’s first full field event,” said Patrick Le Vine, founder of the Players Towel.   “By playing bogey free golf on the back nine in tough conditions the player not only earned himself his third career victory but also a coveted return trip to the Masters.” 

With 20 wins on tour in 2011, the Players Towel has quickly earned its reputation as the towel of choice for the world’s best players and their caddies.  “We didn’t just sit on our laurels after a dominating 2011 season,” added Le Vine.   “We built a better towel, more absorbent, more durable, better protection from moisture and debris yet lighter and stronger.  With a victory already in the year’s first full field event we are looking ahead to another dominant year.” 

Additionally, as the official towel of the Sony Open in Hawaii, the Players Towel helped tournament organizers raise funding and awareness for many local charities.   “The Sony Open is a great contributor to these local charities and we are pleased that we were able to support the tournament and give back to the many deserving charity organizations affiliated with the Sony Open,” added Le Vine.   

Used by the game’s top players, the Players Towel have quickly become the golf towels of choice among the world’s best players and has shown up on the winner’s bag in all the major tours and majors including:  the U.S. Open, The Masters, WGC Championship, 

Evian Masters and the PGA and LPGA Tour Championships. Designed by a former tour caddie, Players Towel’s microfiber technology provides the best absorption and cleaning characteristics available on the market allowing for optimal groove cleaning, absorption and durability.  While traditional heavy cotton cloth towels push  dirt and moisture around, the Players Towel microfiber technology picks up dirt and moisture, holding it in the cloth and off the equipment, resulting in cleaner, dryer equipment and enhanced player performance.   Available in custom logos, signatures, colors and an optional “Putterslit,” Players Towel is an essential part of one’s golf game and makes an ideal tee gift for corporate, charity and club outings.   Players Towels are sold on line at www.playerstowel.com. and at leading pro-shops and resorts around the world. 

Sources: Players Towel Media Release, powered by the Golfblogger Network